Massproductions Works

February 10, 2022 - The new store is designed by Specific Generic and Massproductions Creative Director/CEO, Magnus Elebäck.

4PM Self-Build by Hank Grüner

February 7th, 2022 - While fantasy is natural to a child, Hank Grüner had, perhaps more than his fair share. “Mine was so overloaded I had five psychologists hanging around,” remembers the Swedish artist. Born in Brazil, Grüner was adopted by a Swedish family and moved to a small town outside of Gothenburg at six months old, where he developed a rich alternative universe with his childhood toys.


February 04, 2022 - During Stockholm Design Week 2022, Massproductions presents the new 4PM chaise longue, made in Sweden from laminated douglas fir or cherry. In a homage to the Italian designer Enzo Mari, 4PM Self Build is also released, where you build a chaise longue yourself with the help of drawings and materials from your local hardware store.

New brand identity by Figur Studios

February 1, 2022 - Stockholm-based furniture company Massproductions launches a new visual identity developed by Figur Studios. The idea behind the identity is based on the company name and highlights repetitive patterns and movements, that can often be found in industrial production.

Visiting The North of the Netherlands

December 20, 2021 - The stylist Anouk Yve lives in the north of Nederland’s and is known for her timeless and elegant style with an eye for interior and design. We asked Anouk some questions about her best local spots, style and creativeness. 

The Crown Jewels By Flora Mottini

November 18, 2021 - Massproductions launches Face Lift, a new concept that aims to simplify the care and restoration of customers’ existing furniture.

Massproductions insiders’ picks!

November 11, 2021 - What’s on Massproductions insiders’ wishlists? Here three of Massproductions members tell us about their favourite pieces at the moment!


October 15, 2021 - For some reason, waiters tend to not write their own history. To make matters worse, writers who create fictional waiters tend to be, well, just plain mean really.

When Waiter met Sigurd Lewerentz

October 11, 2021 - Sigurd Lewerentz (1885-1975) is one of Sweden’s most acclaimed architects. In 1932 he finalised a modern day masterpiece. The former Riksförsäkringsanstalten (The National Insurance Institute) has been a government listed building since 1992 in accordance with the Cultural Environment Act – the strongest culture historical protection a building can receive. A few months back Massproductions’ Waiter XL Easy Chair explored the premisses.

Who Are You Hercule?

September 24, 2021 - Massproductions opens the doors to the exhibition "Who Are You Hercule?". Discover the many faces of Massproductions' latest piece, the wall hook Hercule, interpreted by artist Patrik Mollwing in an exhibition curated by Specific Generic at Hamngatan 30 in Stockholm.

Hercule is here!

September 23, 2021 - Massproductions launches Hercule, a new wall hook that is easy to install and strong enough to carry all your necessities. With a body in solid wood available in oak or walnut and an articulated hook in die-cast metal with mobility from the wall, Hercule has room for hanging many garments.

Textile talk with Gustaf Westman

August 26, 2021 - Architect and awarded designer Gustaf Westman invited us to his new HQ, on Östermalm in Stockholm. The office has a unique mix of colour, textiles and shapes. Amongst many iconic designs by Gustaf himself, we find Massproductions Crown Armchair in the eclectic fabric Argo, designed by Raf Simons for Kvadrat. We asked him some questions about his new office and his fluffy choice for the Crown Armchair.

The New Dandy Collection

June 17, 2021 - The Dandy Collection is now released in a new chunky and soft bouclé fabric, Storr, by the Scottish textile producer Bute.

At home with Emma Elwin

June 11, 2021 - We visited Emma Elwin, a freelance consultant in fashion and design, and the co-founder of  the platform Make it last, a creative studio specialising in style and sustainability. In her home, an old porcelain factory outside Stockholm, is a beautiful array of the Dandy collection.


June 3, 2021 - Massproductions’ celebrated Crown Collection, known for its significant sharp edges is now released in a new heavy yet extremely soft edition, upholstered in Raf Simons fabric Silas from Kvadrat.

The Yellow Edit, Tio Collection

May 27, 2021 - Discover the Tio Collection in March Yellow. Tio is available in different colours and variations, and can be used both inside and outside.

The Story of Albert

18 May, 2020 - If you can't come to the pub, let the pub come to you! We asked Massproductions's Designer in chief, Chris Martin, the story behind the Albert Collection.

Two Toned Dandy by Hobnob Journal

May 11 2021 - They are not only the founders of cybermag Hobnob Journal, they also work as creative directors, writers and designers, in both the fashion and design industry. When moving into their new office space in Stockholm, the creative duo Linn Eklund and Fanny Ekstrand, interpreted our classic Dandy Collection with influences from the fashion industry, giving it a completely new look. And this is how the limited collection turned out!