Hello Hercule - limited edition
May 12 – 2022
Words by Sanna Fehrman
Today we release the limited collection “Hello Hercule”, consisting of 20 unique Hercule wall hooks in oak. Each hook has its own personality and is signed and numbered by Massproductions founders Magnus Elebäck and Chris Martin.
The limited collection “Hello Hercule” consists of 20 unique Hercule wall hooks in oak. Each hook has its own personality and is signed and numbered by Massproductions founders Magnus Elebäck and Chris Martin.
Hercule clearly has a character when it sits there on the wall, it can be said that the hook has been given a moustache. The founders of Massproductions wanted to dive deep and investigate Hercules’ different personalities and therefore gave each hook its own face and expression.
“We wanted to create a relationship between each face. Together they look like a big family portrait, most likely the family members, like all families, will eventually divide and become part of their own home”
– Chris Martin,
Designer in Chief
“We placed the hooks together and sprayed large, generous tracks across them. When we separated them, we made them into individuals by adding eyes with different expressions. Each hook has a subtle personality, you may not realize that each Hercule has a face until you study it for a long time”
– Chris Martin,
Designer in Chief
The collection “Hello Hercule” consists of 20 Hercule hooks in oak that are hand-sprayed in a red-orange base and varnished with a clear varnish.
Massproductions wall hook Hercule has a simple construction that is strong enough to carry all your necessities. The body in solid wood is made of either oak or walnut and the articulated hook in die-cast metal has room for several hanging outer garments. A combination of its strength and facial hair gave the hook the name Hercule. It is a combination of the Greek hero Hercules and Hercule Poirot, the famous Belgian detective with his prominant mustache.
Hello Hercule – First Edition
Design: Chris Martin / Magnus Elebäck
Material: Oak and zamac
Price: 1 500 SEK
