Vincent van Gogh’s mysterious obsession with yellow, madness and narcissus flowers inspired Massproductions, when launching their outdoor furniture range in a new sun-bleached yellow colour.
Massproductions now presents their collections Tio, Jig Mesh, Odette Table and the new outdoor sofa Roadie, all designed by Chris Martin, in the new March Yellow. The paint consists of a UV-resistant powder coat, suitable for house facades, with extreme resistance to both sun and water.
– Outdoor environments differ from indoor environments in so many ways. Obviously, high demands are put on the material to withstand the effects of nature. But you also have different spaces to work with, everything from a park to a restaurant or a balcony. March Yellow is adding a new sense of spring to our colour range, it fits just as well in nature as in any urban environment, says Magnus Elebäck, CEO and co-founder of Massproductions.
When photographing the new collection, Massproductions chose to collaborate with the artist and set designer Martin Bergström. The furniture takes place in an overgrown garden that evokes childhood memories, a nostalgic borderland between dream and reality.
– The vision was to create a springlike feeling in a controlled environment, an exposed wild grown exotic glade where the product, rather than the environment it stands in, comes into focus, concludes Magnus Elebäck