TIO COLLECTION IN A NEW BOLD COLOR
MASSPRODUCTIONS ADDS A NEW BOLD COLOUR INSPIRED BY THE TOKYO TOWER TO THEIR TIO COLLECTION
“Pure Red is a strong
red hue with a lot
of confidence.
We have
previously worked with
colours that blend into
nature. This one is more
urban in its appearance,
inspired by the Tokyo
Tower, the Golden Gate
Bridge and Centre
George Pompidou”
- Magnus Elebäck
The colour was chosen to explore a palette often used in industrial settings and has become synonymous with the brand’s core values of creativity, quality, and innovation.
The Tio collection, designed by Chris Martin and originally launched in 2009,
is one of Massproductions’ most popular collections.
Pure Red is a heavy duty UV-resistant powder coat that is extremely durable in all weather conditions.
“A color for those who are bold enough to stand out”
– Magnus Elebäck
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