THE CROWN JEWELS BY DIEGO FAIVRE

March – 2022

Colourful creations and Diego-dogh. In the second drop of Massproductions Crown Jewels the dutch artist Diego Faivre covers worn-down Crown Armchairs in lacquered beach and jungle patterns. 

In an old industrial area on the outskirts of Eindhoven in the Netherlands, Diego Faivre shares a studio with nine other designers, all from different parts of the world. Machinery, advice, and help are shared here.

Designer Diego Faivre usually describes his design process as instinctive, chaotic and hectic. This time he slowed down.

 

“The process this time was slow because I wanted to understand the chairs. I tend to collect a lot of materials and various scrap pieces. I prefer to produce my design from existing objects…To change a piece of furniture in this way is always exciting.”

The material that covers the Crown Armchairs, called Diego dough, has become significant with Diego’s colourful creations. It is a form of play doh that Diego began to experiment with during his studies abroad.

“I covered the chairs with Diego dough, the main material I use in my work, which enables playful and experimental patterns… It is a special clay that I discovered when I created a concert residence outside Shanghai. The material offers a lot of room for variation in shape, volume and pattern. I finished the chair with a clear lacquer that gives a glossy finish and almost has a ceramic look!”




The Crown Collection is designed by Massproductions co-founder and Designer-in-Chief Chris Martin. 

Colourful creations and Diego Dogh. In the second drop of Massproductions Crown Jewels the dutch artist Diego Faivre covers worn-down Crown Armchairs in lacquered beach and jungle patterns. 

“When I was studying and did not have much money, I often looked in the school’s bins to find materials for my projects. It was a fun, creative and challenging way to give new life to something old. This is what inspired me to my current approach. It always gives me exciting surprises.”

Diego’s interpretation of the Crown Armchair has clear beach and jungle references, he drew inspiration from a misguided walk in nature during his recent vacation. 

“During my LATEST holiday I got lost in nature for a while and one of the chairs definitely represents this freedom with its uneven pattern, like ground completely covered with leaves. The other chair is more structured, almost like a beach piece of furniture, while the Crown’s shape and lines are reinforced with the help of the pattern.”