The I'm Slow Installation

February 7 – 2020
Written by Sanna Fehrman

During Stockholm Design Week 2020, on Wednesday 05 February, while embracing the dynamism of the city during the busiest week of the design calendar with an explosive club night, Massproductions offered a place to slow down and take stock.

During Stockholm Design Week 2020, on Wednesday 05 February, while embracing the dynamism of the city during the busiest week of the design calendar with an explosive club night, Massproductions offered a place to slow down and take stock.

An oversized bell tent, with newest product release Roadie encircling a ‘fireplace’ at its heart, and provided time and space for visitors to the Stockholm Design Week to step off the treadmill of the typical design fair experience. From tactile surfaces to a bespoke scent, every one of the five senses has been carefully catered for to enable a mindful moment of reflection, evocative of nights under starry skies.

An oversized bell tent, with newest product release Roadie encircling a ‘fireplace’ at its heart, and provided time and space for visitors to the Stockholm Design Week to step off the treadmill of the typical design fair experience. From tactile surfaces to a bespoke scent, every one of the five senses has been carefully catered for to enable a mindful moment of reflection, evocative of nights under starry skies.

I’M SLOW

We are in no rush here at Massproductions… We have our deadlines of course, and we keep our customers happy by delivering on time. But when it comes to developing ideas, we believe it’s better to be slow.

Because being slow is not necessarily a bad thing. At Massproductions we take pride in thinking twice before releasing a new piece of furniture onto the market. Even if that means that we develop only a few products every year.

The idea behind many of our furniture have been developed over many years. Simply, because then you get the best design, and the slow build up also gives you the best satisfaction. By taking our time, we can make sure that we produce our furniture in the best material and the most energy-efficient way possible and create designs that withstand the test of time.