I'm slow

February 5 – 2020
Written by Sanna Fehrman

Stockholm-based furniture company Massproductions is taking a stand against today’s fast-paced obsession with novelty and growth with a brand positioning encapsulated in the words: ‘I’m slow’.

Stockholm-based furniture company Massproductions is taking a stand against today’s fast-paced obsession with novelty and growth with a brand positioning encapsulated in the words: ‘I’m slow’.

We are in no rush here at Massproductions… We have our deadlines of course, and we keep our customers happy by delivering on time. But when it comes to developing ideas, we believe it’s better to be slow.

Because being slow is not necessarily a bad thing. At Massproductions we take pride in thinking twice before releasing a new piece of furniture onto the market. Even if that means that we develop only a few products every year. 

The idea behind many of our furniture have been developed over many years. Simply, because then you get the best design, and the slow build up also gives you the best satisfaction. By taking our time, we can make sure that we produce our furniture in the best material and the most energy-efficient way possible and create designs that withstand the test of time.