Massproductions presents “BAM! by Axel Boman”, a creative sound experiment, where Swedish music producer Axel Boman explores Massproductions’ new sofa BAM!. The song BAM! (Massproductions Dub) is released today by Studio Barnhus.
“Are there certain sounds associated with furniture? Our new sofa BAM! has clear pop art references and a kind of instant look with its block-like form. BAM! is also a loud noise, a sudden effect. In our tradition of inviting exciting Swedish music creators to meet the furniture world during Stockholm Design Week, we have now taken it one step further by asking Axel Boman tocreate music from an actual piece of furniture. Kind of.”, explains Magnus Elebäck, CEO of Massproductions.
Towards the end of 2020, Massproductions sent a prototype of their new sofa to Axel’s studio. Hisassignment was to freely interpret the sofa into an audio production.
“All of a sudden there stood a cool, bright green BAM! sofa in the studio, which was anything but conservative and I let that inspire my process. Now we do something fun and new I thought! I wanted to challenge myself, take a few extra steps in a new direction and I knew I had the confidence to do this”, says Axel Boman.
One of Sweden’s most acclaimed jazz drummers, Konrad Agnas, from the jazz group Agnas Bros was contacted and a recording studio was booked. The song BAM! (Massproductions Dub), released today, is described by Axel as a balance between rhythmic and abstract elements.
“The music plays with your expectations and is both beautiful and chaotic. A techno producer trying to make jazz? Live drums meet sequencers and synths with lots of dub effects, a tribute to all the music I love! I have listened a lot to krautrock, reggae and jazz as well as electronic music all my life, and I think it can be heard in the music?”, Axel Boman concludes.
Listen to the track “Axel Boman – BAM! (Massproductions Dub)” on spotify here
See the video work by director Robin Günther here: www.im-slow.com