Building on design
In 1999 two designers – one Swedish, one British – started working together as consultants to the furniture industry. Together, Magnus Elebäck and Chris Martin took on big league clients, and then ten years later decided to launch their own furniture company.
Their debut product was the Tio chair, which earned rave reviews, awards and well-respected clients. The commitment to quality, function and what Chris Martin calls “obvious design” won the approval of the cognoscenti, and Massproductions has built on the success with Tio to create an award-winning line of products and a network of more than a hundred retailers servicing top architects around the world.
While Chris Martin is a true design specialist, Magnus Elebäck is the main force behind the innovative strategy of building a lean, vertically integrated company, designing products in-house, partnering with carefully selected manufacturing facilities and selling to a global market.