PRESENTING 4PM AND 4PM SELF BUILD
During Stockholm Design Week 2022, Massproductions presents the new 4PM chaise longue, made in Sweden from laminated douglas fir or cherry. In a homage to the Italian designer Enzo Mari, 4PM Self Build is also released, where you build a chaise longue yourself with the help of drawings and materials from your local hardware store.
February 4 – 2022
Words by Sanna Fehrman
Initially, 4PM was about creating high comfort from a hard material. The design language of the chaise is a combination of curved and flat parts and has been designed to provide the best possible comfort. In this case, Massproduction’s chair library has acted as a study in seating comfort, together with a number of prototypes developed at Massproduction’s design studio in Stockholm. It was also where the Self Build project started. Originally, 4PM Self Build was a fast model for analyzing comfort, where Massproductions’ product developers had to build multiple versions to create the right feeling.
From above, the profile of 4PM tapers towards the footrest, which enables the feet to fall comfortably on both sides, something that also simplifies getting in or out. The horizontal footrest can also be used as a temporary seating area or a table surface.
“We named the chaise longue 4PM, as it is the perfect time to sit back and enjoy a cup of tea. The chaise longue is a perfect place to put your feet up in the afternoon or any other time of day.”
– Chris Martin,
Designer in Chief
4PM is available in two types of wood, Douglas fir which is characterized by its warm tone and fine grain and cherry which is slightly darker.
Instructions and drawings for 4PM Self Build can be downloaded free of charge from Massproductions’ website. The material for the furniture can be purchased from approx. 50 EURO and up, depending on the material chosen. In connection with the project, the publication To Build A Chaise, written by the design writer Mairi Beautiman, will also be released. The website also sells a 4PM Self Build kit containing the publication, headrest in S rensen leather, Massproductions branding plate, certificate and feet.
During Stockholm Design Week 2022, Massproductions presents the new 4PM chaise longue, made in Sweden from laminated douglas fir or cherry. In a homage to the Italian designer Enzo Mari, 4PM Self Build is also released, where you build a chaise longue yourself with the help of drawings and materials from your local hardware store.
“A chaise longue is not really a piece of furniture you will ever need, but if you can afford it, it can gild everyday life. And when I say can afford, I mean can afford in terms of space, because a chaise longue takes up a lot of space in relation to its function. “
– Chris Martin,
Designer in Chief
“Enzo Mari’s design was on another level. He was careful not to pollute the world with objects. He did not present anything that could not be justified as a long-lasting product. He had a talent that inspires you.”
– Chris Martin,
Designer in Chief
Chris Martin wanted to create a comfortable chaise longue that also has its place in a public environment, without unnecessary upholstery that may eventually need to be replaced. Chris therefore chose to add a single dressed element where it was needed most, a headrest. The headrest is adjustable in height and it is elegantly balanced on top of the backrest, and is held in place by an enclosed steel weight. The headrest is available for purchase separately for those who build their own chaise longue.
“We realized that the self-built version of 4PM was cheap, simple and fun to build. You may not be able to afford 4PM, but with instructions you can make your own and get the luxury of the chaise longue, without the luxurious price tag. Maybe there is something exciting in being able to build the furniture yourself. That’s when I realized that Enzo Mari never included a chaise longue in his self-build project.”
– Chris Martin,
Designer in Chief
In 1974, the Italian designer Enzo Mari released his book ”Autoprogettazione”, consisting of drawings for 19 pieces of furniture that you can build yourself. Mari is one of Chris Martin’s great design heroes and this is where the idea for 4PM Self Build was raised.
“Building something yourself gives a completely different feeling, you value the furniture more. Maybe it reminds you of building models as a child? It is a satisfaction in the work. Even if you have clear instructions, you can customize the furniture and personalize it as you wish.”
– Chris Martin,
Designer in Chief
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