Hercule is here!
Facial hair from a famous Belgian detective and strength from a Greek god!
Massproductions launches Hercule, a new wall hook that is easy to install and strong enough to carry all your necessities. With a body in solid wood available in oak or walnut and an articulated hook in diecast metal with mobility from the wall, Hercule has room for hanging many garments.
September 23 – 2021
Written by Sanna Fehrman
Massproductions launches Hercule, a new wall hook that is easy to install and strong enough to carry all your necessities. With a body in solid wood available in oak or walnut and an articulated hook in die-cast metal with mobility from the wall, Hercule has room for hanging many garments.
Chris Martin formulated a brief consisting of a complex question before he began the design of Hercule, namely: How to design a wall hook that is small, light, affordable and that can carry scarves, hats, bags, shirts, coats and chiffon blouses without damaging them.
Chris Martin drew inspiration from a beautiful metal hook found in a second-hand shop in Dalarö, whose shape he then refined. He then wanted to add a soft appealing shape to compliment the metalwork. A wooden body shaped like a casta-net proved to be the best solution, and its rounded form has been carefully sculpted to a smooth surface that does not damage or scratch garments.
“It can be said that the hook appears to have a small moustache, the combi-nation of strength and facial hair gave rise to the name “Hercule”. It is a com-bination of the Greek hero Hercules and Hercule Poirot, the famous Belgian detective with his distinctive moustache.”
– Chris Martin,
Designer in Chief
“A hook is a visible object, often at eye level right in front of you on the wall. It is not always covered with objects, so it must be beautiful to look at.”
– Chris Martin,
Designer in Chief
Hercule also comes as an alternative version as the Hercule Counter Hook, where the metal hook part alone can be fastened easily under a table top with a smart mounting device, suitable under a bar counter or a high conference table.
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