Figur and Massproductions wanted to explore a color spectrum that is often found in industries. Massproductions new primary colour palette includes the signifying M Red, which is seen as an integral part of the brand identity.
” I have the feeling that the colour red have been avoided lately. The saying “If you can’t make it good, make it big. If you can’t make it big, make it red” couldn’t be more wrong. The red is obviously an interesting signal colour used for functions in industry and machinery. What excites me is also that we’re entering some sacred ground treaded by designers such as Vignelli and Müller-Brockmann. ” Says Magnus Elebäck, CEO and CO-Founder of Massproductions